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Who won christmas 2025: David Jones vs myer
Trent Rigby Trent Rigby

Who won christmas 2025: David Jones vs myer

There are many ways to sabotage Christmas in retail. Jack prices, kill stock availability, annoy staff, or forget that Christmas is - fundamentally - a theatre-led, emotion-heavy, ritualised moment in the retail calendar. But this year, David Jones managed to find a new one. By quietly removing one of the most recognisable pieces of its brand DNA.

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Press release: The melbourne cup is no longer the race that stops the nation - but it’s still a billion-dollar retail moment
Trent Rigby Trent Rigby

Press release: The melbourne cup is no longer the race that stops the nation - but it’s still a billion-dollar retail moment

Australians may be losing interest in the Melbourne Cup, but they’re still opening their wallets. New analysis from Retail Customer Advisory (RCA) projects that total national consumer expenditure tied to the 2025 Melbourne Cup Carnival will exceed A$1.05 billion - representing nominal growth of around 5 percent year-on-year. However, after adjusting for inflation and cost pressures, RCA’s modelling shows real growth closer to 1 percent, suggesting Australians are spending more dollars but not necessarily buying or doing more.

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