<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.rcadvisory.com.au/news</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-23</lastmod>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/online-furniture-the-us-and-koala-why-the-worlds-biggest-market-is-the-hardest-to-win</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/ca7c8a26-3abf-4f5c-b66f-5696e95f9041/One-3-Up-Feature-3_7211ec2d-a7c3-44ef-8e86-e7468cd62510+copy.jpg</image:loc>
      <image:title>Read - Online Furniture, the US and koala: why the World’s biggest market is the hardest to win - Make it stand out</image:title>
      <image:caption>Casper: a $1.1 billion idea that sold for $286 million.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/8ea6e9c2-533d-454c-90b6-a69517f552f1/cea2294b3eeb8c4e3263fc2df57cc142+%281%29.jpg</image:loc>
      <image:title>Read - Online Furniture, the US and koala: why the World’s biggest market is the hardest to win - Make it stand out</image:title>
      <image:caption>Australia's favourite burrito. America's toughest classroom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/b058106d-3796-4397-8565-f0f551a7f1af/81o6MXG4a8L.jpeg</image:loc>
      <image:title>Read - Online Furniture, the US and koala: why the World’s biggest market is the hardest to win - Make it stand out</image:title>
      <image:caption>Koala's sitting furniture range: the product at the centre of a $305 million ASX listing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/qsr-and-fast-food-the-us-playbook-wont-save-you-here</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/0f5e37b7-f481-439f-a009-9db974b282ef/kfc-zinger-baynh-miy-224457-2.jpg</image:loc>
      <image:title>Read - QSR and Fast Food: The US Playbook Won't Save You Here - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/260b2fba-549d-421a-af3b-84b69428e475/DEC24-US-Web-Banner_.png</image:loc>
      <image:title>Read - QSR and Fast Food: The US Playbook Won't Save You Here - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/9ea2bf8d-4282-4d81-b397-24b63b0586a3/el-jannah-express-chicken-newtown-supplied-1.jpeg</image:loc>
      <image:title>Read - QSR and Fast Food: The US Playbook Won't Save You Here - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/ec7d8ee1-3d58-42ff-b8cf-ec28b4f82318/Wrap%2B4%2B%281%29+copy.jpg</image:loc>
      <image:title>Read - QSR and Fast Food: The US Playbook Won't Save You Here - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/a078a20d-03ab-4566-bf4f-3d985cd9f344/a0a868a6d9a7bf7cb36c22841549df87.jpg</image:loc>
      <image:title>Read - QSR and Fast Food: The US Playbook Won't Save You Here - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/a758160d-9530-43bb-b867-f37890bee612/glp-1-side-effects-sfn-800-x-560-l.jpg</image:loc>
      <image:title>Read - QSR and Fast Food: The US Playbook Won't Save You Here - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/414c5772-7add-4161-9b0d-f5975085fcdc/Screenshot+2026-03-06+at+12.46.12%E2%80%AFam.png</image:loc>
      <image:title>Read - QSR and Fast Food: The US Playbook Won't Save You Here - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/who-won-christmas-2025-david-jones-vs-myer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-21</lastmod>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/8i578k4egm300q2xq1131xbe0pvb8i</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/f5dbf28b-7d6f-42d5-8baa-b818e66ed469/Screenshot+2025-11-25+at+4.07.01+pm.png</image:loc>
      <image:title>Read - Press release: The melbourne cup is no longer the race that stops the nation - but it’s still a billion-dollar retail moment - Sources: Victorian Racing Club (2024 actuals); RCA modelling and consumer-sentiment index (2025 projections). Note: RCA’s consumer expenditure estimates exclude betting and wagering turnover. Figures capture retail, fashion, hospitality, travel and entertainment spending linked to the Melbourne Cup Carnival.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/press-release-affordability-accessability-and-creativity-are-driving-the-rise-of-halloween-spending-in-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-07</lastmod>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/blackfriday2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/dfabf871-41cf-4858-b81c-b170e612c9a1/black-friday-countries-list-1024x668.jpg</image:loc>
      <image:title>Read - OUR BLACK FRIDAY 2025 predictions: NOw A BATTLE OF ENDURANCE, NOT DISCOUNTS - Make it stand out</image:title>
      <image:caption>Although originating from America, it’s now estimated that at least 129 countries are reported to participate in some form of the Black Friday shopping event. Source: Threecolts</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/tag/GLP-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/tag/Chipotle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/tag/KFC</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/tag/Nandos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/tag/Ozempic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/tag/Fast+Food</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/tag/zambrero</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/tag/Domino%27s</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/tag/Maccas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/tag/QSR</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/tag/Taco+Bell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/tag/Oporto</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/tag/GYG</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/tag/Mcdonalds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/tag/Guzman+y+Gomez</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/tag/Chargrill+Charlie%27s</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/tag/Firehouse+Subs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/tag/wendy%27s</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/news/tag/El+Jannah</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-11-18</lastmod>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/letstalk</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-16</lastmod>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/1f743ed2-e9f8-4837-9ce8-421d0ecfe025/ChatGPT+Image+Oct+25%2C+2025%2C+09_36_36+AM.png</image:loc>
      <image:title>Us</image:title>
      <image:caption>Real, human and behavioural - we take data and turn it into ideas that sell, not slides that sit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/5b8d2362-49be-4073-9386-b63aee87291b/WE+BRING+THE+RIGOUR+OF+THE+WORLD%27S+LEADING+RESEARCH+AGENCIES.png</image:loc>
      <image:title>Us</image:title>
      <image:caption>But we go further, turning data into actionable commercial insights to help clients make better decisions. Every project begins with deep consumer understanding - knowing what questions to ask and how to ask them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/7a14aebf-469d-43aa-90c2-af9f95ad2c3f/28518782-de6c-4ab4-9f35-4bb77bcc5e3b.png</image:loc>
      <image:title>Us</image:title>
      <image:caption>But we interpret through a human lens - connecting data with behaviour and numbers with emotion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/c800fe98-f2fb-4084-90b1-7370e1086d5e/ChatGPT+Image+Oct+29%2C+2025%2C+01_58_34+PM.png</image:loc>
      <image:title>Us</image:title>
      <image:caption>Most importantly, we understand how customers use AI (and how they don’t). We don’t talk about AI to seem relevant; we build with it, use it, test, learn and implement. From analytics to automation, we help retailers navigate the AI journey - from first steps to advanced integration - identifying where it adds real value, not just noise. Our approach is grounded in practical application using AI to speed and enhance human insight, not replace it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/19631ee1-4ed0-44a4-8d08-6177f9fd30b6/ChatGPT+Image+Oct+25%2C+2025%2C+10_39_13+AM.png</image:loc>
      <image:title>Us</image:title>
      <image:caption>But approach creativity with a commercial and strategic edge. We use data and financials to drive creativity, not post-rationalise it. We don’t chase vanity metrics or awards; we chase results linked sales, conversion and brand equity lift. We bring creative energy without the ego - collaborative, grounded and easy to work with.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/a75e0111-af8b-4feb-8ec2-37297ad0c906/WE+GET+BRANDS.png</image:loc>
      <image:title>Us</image:title>
      <image:caption>We recognise brands live and breath. They grow, mature and evolve, just like us. We understand that expressing a consistent personality and experience is key to sustained growth. Successful brands become part of a lifestyle, not simply a product. They connect people and culture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/1cd47b81-103f-4429-9fd5-ee694d518867/ChatGPT+Image+Oct+29%2C+2025%2C+01_37_35+AM.png</image:loc>
      <image:title>Us</image:title>
      <image:caption>But we move faster, think braver and stay closer to the customer. We’re more flexible in our methods, better grounded in experience and focused on what works. We value real-world impact over theory (though we can still design a killer PowerPoint).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/6bd046f8-7912-4f13-86cc-14295652ae65/32120d8f-7602-40d8-a703-410c9a83b394.png</image:loc>
      <image:title>Us</image:title>
      <image:caption>We have true lived frontline experience in category and channel. We’ve run P&amp;Ls, managed stores and launched campaigns. We understand nuanced retail categories, channel dynamics and shopper behaviour like nobody else.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/843769f1-6dc2-4cb0-af1d-288f635144b7/ChatGPT+Image+Oct+25%2C+2025%2C+01_37_34+PM.png</image:loc>
      <image:title>Us</image:title>
      <image:caption>We deliver transformation that’s practical, enduring and aligned to what really matters. We make change that sticks and strategy that delivers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rcadvisory.com.au/speaking</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/4dab4ee6-8846-4eb2-976a-26b326873830/1755844207225.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a44b3f319c6013540c4c85/3e55f1a9-b7ba-4803-b5a6-59fcf00d065a/Screenshot+2025-10-16+at+5.50.50+pm.png</image:loc>
    </image:image>
  </url>
</urlset>

